deltaG® Ketones Accelerates Revenue Growth and Cuts CPA by 75% with Unica
About
deltaG® is the revolutionary Oxford Ketone Ester designed to elevate blood ketone levels and deliver a powerful alternative fuel source. The result: enhanced physical performance, sharper mental acuity, and metabolic optimization.
Born from decades of research collaboration between Oxford scientists and NIH researchers, deltaG® represents a breakthrough in exogenous ketone science. Originally proposed to DARPA as a new nutritional category, the product required years of research, regulatory navigation, and FDA engagement to bring to market.
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Challenges
Before partnering with Unica, deltaG® was running Google and Facebook campaigns to drive direct-to-consumer sales with mixed results. Google campaigns showed some traction but were inefficient, generating sales at $214 CPA with a 0.75x ROAS. Facebook campaigns struggled even more, with CPAs exceeding $400 and little to no measurable impact. The goal was clear: scale revenue, strengthen brand presence, and lower acquisition costs into the $50–$100 range.
Strategies
Unica implemented a full overhaul of deltaG®’s paid media approach. On Google, the team restructured campaigns, refined targeting, optimized bidding, and leveraged performance data to scale high-intent channels. Within the first month, revenue tripled and ROAS doubled, growing 1000% by month six. On Facebook, creative and audience strategies were repositioned, funnel tracking optimized, and cost-efficient acquisition scaled, reducing CPAs from $400+ to below $100 within two months and continuing to improve to $60 within three months.
Industry
eCommerce:
Accessories
Services Used
- Shopify & WordPress
